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design, people, & things that work

Consumers consider a product valuable when they have a good experience with it, and products must be designed in a way that gives consumers a good experience. A couple weeks ago, UX Designer Clinton Carlson came to JBU and spoke about User Experience Design, a new field about designing products that solve real human problems. …

red says fast food

I have noticed that almost all fast food restaurants have the color red in their logo. I live in Johnson County, an upscale county outside of Kansas City, where all businesses are only allowed to post one sign and the sign must be close to the ground, and most restaurants are classier than your common …

selling ideas

I have noticed that marketers often create products or variations of products that seem unnecessary to consumers, and I think it is because they are trying to sell ideas. When I was at the Wal-Mart Express in Prairie Grove this afternoon, I noticed that Duncan Hines now sells “Mini Brownies,” which is a box of …